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Welcome to Destination Diesel Racing: West Michigan!
West Michigan is on the cusp of an exciting new era - one filled with the roar of powerful engines, the thrill of high-speed competition, and the economic boost our community has been waiting for. Exergy is leading the charge to bring world-class diesel racing to our region, but we need your help to make this dream a reality.
As local business owners and hospitality leaders, you have the power to shape the future of West Michigan. By partnering with us, you can tap into a new source of revenue, attract more visitors, and showcase your community's unparalleled spirit. This is your chance to be a part of something truly transformative.
Thanks to businesses like Exergy, Diesel is no longer the fuel with the bad reputation it once had. Advancements in technology have made diesel cleaner and more efficient than ever before. With Exergy's commitment to innovation, this new era of diesel racing in West Michigan will not only provide an exciting entertainment option for our residents and visitors, but also demonstrate our region's thrill for motorsports. Together, let's embrace this opportunity and show the world the power of diesel racing.
Learn more about Exergy's commitment to innovation.
Why Diesel Racing is Perfect for West Michigan *Right Now*

Perfect Timing
The hospitality industry has been hit hard in recent years, and families are looking for wholesome entertainment options. With many people seeking outdoor activities and safe, family-friendly events, diesel racing offers a welcome respite from the typical indoor entertainment options. Diesel racing is an exciting and engaging event that caters to a wide range of audiences, offering a unique blend of power, speed, and entertainment. This is the perfect time to bring diesel racing to West Michigan, as the region is ready for a new and exciting experience that can reinvigorate local businesses.

Excitement for All Ages
Diesel racing offers a perfect blend of excitement and entertainment for all ages. The roar of the engines, the clouds of smoke, and the spectacle of powerful machines battling for the win create an unforgettable experience. Whether you're a seasoned racing enthusiast or a first-timer, diesel racing offers something for everyone. Children are captivated by the sheer power and speed, while adults appreciate the technical prowess and skillful driving on display. The event provides a unique opportunity for families to bond over shared excitement and create lasting memories.

Support Local Businesses
It's a chance for families to enjoy a day out with something new and exciting, while also supporting local businesses. The influx of visitors drawn to the diesel racing event will generate a significant boost to the local economy. Restaurants, hotels, and other businesses will see increased revenue and foot traffic, fostering economic growth and revitalization in the region. This event is a win-win for everyone: families enjoy a thrilling experience, businesses thrive, and the community benefits from economic activity and a positive, energetic atmosphere.

Growing Popularity
The popularity of events like this has been increasing significantly in recent years. Diesel racing has become a major force in motorsport, attracting a growing number of enthusiasts and spectators worldwide. This trend is driven by the increasing popularity of diesel vehicles, the growing interest in motorsports, and the desire for unique and exhilarating experiences. As diesel racing continues to gain momentum, bringing this event to West Michigan positions the region as a hub for this exciting sport, attracting visitors from far and wide. This will have a positive ripple effect on the local economy, generating jobs, boosting tourism, and establishing West Michigan as a premier destination for diesel racing enthusiasts.
West Michigan Hospitality: A Time for Growth
A Tough Reality
West Michigan hospitality is facing tough times. Recent policies have created a perfect storm of increased labor burdens, plummeting revenue, and dwindling staff.
The Potential for Growth
Diesel racing is coming to West Michigan, and it has the potential to be a game-changer for hospitality businesses in the region. As the popularity of these high-powered events grows over the next 5 years, we expect to see a steady increase in visitors and revenue for the local hospitality industry.
A Gradual Boost in Revenue
As the popularity of the Diesel Racing events grows over the next 5 years, we expect to see a steady increase in visitors and revenue for the local hospitality industry. While it may take time to reach the full potential, this new revenue stream could help lessen the economic hardship faced by West Michigan's hospitality businesses during the recovery period.
Benefits for Local Hospitality Businesses

1

New Market
Diesel racing attracts a passionate, dedicated fanbase of 5,000 to 10,000 attendees per major event, a demographic that's eager to explore new destinations and spend money.

2

Economic Boost
Major events that draw around 5,000 attendees can generate $1.5 to $2 million in local economic impact, while regional events with 3,000 to 5,000 attendees contribute $1 to $1.5 million, through hotels, restaurants, and retail spending.

3

Stronger Community
Diesel racing creates a shared experience, fostering a sense of community and camaraderie among locals and visitors alike. By hosting diesel racing events, West Michigan can strengthen its community bonds and build a reputation as a welcoming and vibrant destination for both residents and tourists. This can lead to increased community pride and a boost in local engagement and participation.
Attendee Spending
$300-$650
Lodging
Attendees who stay overnight are likely to spend between $100 to $225 per night on hotels or motels. For those staying 2-3 nights (the typical duration of a diesel racing event), this results in $300 to $650 per attendee on lodging.
$90-$150
Food and Beverages
An attendee may spend around $30 to $50 per day on meals, snacks, and beverages, depending on their dining choices (e.g., fast food versus sit-down restaurants). Over 2-3 days, this would amount to $90 to $150 per attendee.
$50-$375
Entertainment
Beyond the race itself, attendees may spend money on local attractions, bars, and event-related merchandise. Estimated spending for entertainment and souvenirs could range from $50 to $375 per attendee over the course of the event.
$150-$400
Travel
Travel costs depend heavily on distance traveled. For those driving to the event, fuel and tolls could cost between $150 to $400 round-trip, while those flying in might spend significantly more.
$590-$1575
Total Estimated Spend per Attendee
The overall range is $590 to $1575 per attendee. A conservative average estimate would be around $1100 per attendee for a 2-3 day event, which includes all categories of spending—lodging, food, entertainment, and travel.
Boosted Hotel Occupancy and Local Hot Spots
Event Duration:
Multiple Days
Visitor Stay:
Weekend or Longer
Demand for Rooms:
High
Increased Occupancy:
Guaranteed
Local Hotspots:
Gun Lake Casino, Campgrounds, RV Parks
We are currently petitioning the Martin/131 Raceway to host a diesel racing event in this area. We expect all local lodgings, restaurants, and other hotspots to benefit significantly from the influx of visitors this event would bring.
Growth in Restaurant and Bar Revenue
1
Pre-Race Festivities
Restaurants and bars will be buzzing with pre-race gatherings, as visitors and locals alike fuel up for the day's excitement. This pre-race boost can see a 20-30% increase in sales for local eateries. [Source: Industry Report on Event Tourism]
2
Post-Race Celebrations
After the races, the energy continues, with guests seeking out restaurants and bars to celebrate the victories and relive the thrills. Post-race dining can drive a 15-25% increase in revenue, as people enjoy the festivities and camaraderie. [Source: National Restaurant Association Study]
3
Ongoing Business
The event creates a lasting impact, with visitors and locals continuing to frequent local establishments throughout their stay. Overall, the event could potentially lead to a 5-10% increase in monthly revenue for participating businesses, due to the added tourism and local excitement. [Source: Economic Impact Analysis of Major Sporting Events]
Exposure for Local Attractions
Increased Visibility
Diesel racing provides a platform for promoting local attractions to a nationwide audience of enthusiasts.
Destination Marketing
Visitors are eager to explore the area, creating opportunities to showcase local attractions and businesses.
Tourism Growth
The event encourages visitors to extend their stay, exploring the region's natural beauty, cultural offerings, and culinary delights.
Community Engagement and Excitement
Shared Experience
The event fosters a shared sense of community and excitement, bringing people together from diverse backgrounds.
Entertainment Value
Diesel racing provides a unique and exciting experience for all, creating lasting memories and a positive impact on the community.
Local Pride
The event reinforces a sense of local pride, showcasing West Michigan's ability to host world-class events.
Don't Miss This Opportunity - Bring Diesel Racing to West Michigan
Partnering with us on this event is a winning strategy for local hospitality businesses. Show your support by signing our petition to bring Diesel Racing to West Michigan, and consider sponsoring this exciting event. Together, let's create a positive impact on our community and economy.